THE POWER OF YES!

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The Power of Yes!

SPEAKER, ACTIVIST AND FOUNDER OF HISPANIC STAR

ARTICLES

Oct 25, 2025

By Claudia Romo Edelman

15 min read

Why the “Illegal Latino” Myth Is Holding America Back

A friend recently told me, “Claudia, all your work to showcase Latinos as contributors—taxpayers, consumers, entrepreneurs—it doesn’t really land. Because in the back of people’s minds, they still ...

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Oct 25, 2025

By Claudia Romo Edelman

15 min read

Hispanic Heritage Month 2025: Data, Voice & Collective Action

As Hispanic Heritage Month begins, so do my travels across the country. I go with joy and gratitude as a keynote speaker, because I know that sometimes all it takes is one moment to spark change:...

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Oct 25, 2025

By Claudia Romo Edelman

15 min read

In Times of Economic Uncertainty, Bet on the Latino Consumer (I)

The global economy may be uncertain. Inflation is unpredictable. Budgets are tight. But there is one consistent, overlooked force that continues to drive growth in America: Latino consumption. That...

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